Reeve Conditioning Institute
Free masterclass for coaches

You Already Programme Strength.

So why does your conditioning get winged? The strength logic you already use, where it carries over to conditioning, and where it breaks it. From Coach Dan Reeve, founder of the Reeve Conditioning Institute.

Free. About 40 minutes. Watch it straight away.

You Already Programme Strength, masterclass cover
Same coach. Same athlete. Same day.

Every number in your strength session has a source. Not one in your conditioning session does.

Strength, with confidence. Conditioning, with hope. The coach who wings conditioning doesn't lack effort. They lack a system.

Two sessions on one sheet: a strength session where every number has a source, and a conditioning session where none do
In the masterclass

Four parts, about 40 minutes

  1. What carries over. Twelve things you already do in the weight room, and where each one lives in conditioning.
  2. Where it's different. The places where strength logic, applied to conditioning, breaks it.
  3. Running both. Your athletes lift. How conditioning lives in the same week without wrecking either.
  4. The system. What stops the winging, and where a strength coach starts.
  5. Then your next step. How to get one of your own sessions reviewed by Dan, free.
Slide: you already own most of the system
You already own most of the system
Slide: strength fails from insufficient load, conditioning fails from insufficient recovery
Opposite failures, opposite fixes
Slide: two sessions on one sheet
Two sessions on one sheet
Coaches who stopped guessing

Real results. Real athletes. Real coaches.

Phil Matej
6 years coaching · HYROX, trail & endurance
Same threshold watts held at 7-10 bpm lower heart rate. Periodised an elite HYROX athlete from 8th to 3rd in the world.
Chris Knott
In the industry since 2009 · strength & sports performance
40-yard dash 4.83 → 4.55. Three tenths faster - driven by aerobic and threshold work, not more sprinting.
Chris Melhuish
Founder, Ultimate Health & Fitness · 20+ years · adaptive HYROX athlete
HYROX PB 1:29 → 1:10 and 3rd at the Adaptive HYROX World Championships. Client's second-half fade eliminated.
Ryan Smith
12 years coaching · performance & transformation, global client base
Own 5k from ~27:00 to 17:28. Took a near-50 client from ~28 min to sub-19.
Your coach

Coach Dan Reeve

BSc, CSCS, CISSN. The only coach to have competed meaningfully across maximal strength, lactic power, anaerobic capacity, VO₂ max and aerobic endurance.

  • 26 years competing, coaching and mentoring
  • Deca-Ironman, World Strongman Championships, professional football
  • Coached athletes to world-level strength, and Paralympians
  • Author of “Conditioning Is Not Cardio”, creator of the 6-tier RCI Certification

Watch the free masterclass

Watch the free masterclass →